Hikari Life

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From “yoga offering” to a brand with depth, presence, and direction.

Client

Nicky Dye

Service

New Logo, Foundations & Photography

Website

www.hikari-life.co.uk

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The Situation

Nicky was evolving. What started as a yoga-focused offering (formally “Claygate Yoga Clinic”) had grown into something far more layered, including shiatsu, holistic therapies, practitioner partenrships and a more personalised, 1-1 approach. A perfect example of business evolution where the brand just hadn’t caught up.

It still felt:

The experience she was creating for clients was really strong but the brand just wasn’t communicating it.

The Challenge

We weren’t just designing something new.

We needed to:

Expand the perception of the business beyond yoga

Create something that felt calm and grounded, without being generic

Build a brand that could grow with her, not box her in

This wasn’t about “making it look better”. It was about making it make sense.

The Approach

We stepped back before designing anything.

We defined:

What Hikari actually stands for (light, reconnection, balance)

The emotional tone (calm, nurturing, quietly confident)

The space it sits in (modern, but rooted in traditional practices)

From there, the visual direction had meaning.

The Result

The brand now:

Reflects the full depth of Nicky’s work

Feels aligned, calm, and credible

Creates a stronger first impression both online and in-person

It’s no longer seen as “just yoga”. It’s a considered, holistic wellbeing brand.

Real-World Impact

Featured in The Guardian (Good Life – International Women’s Day)

Increased confidence in showing up and promoting services

Stronger positioning for future growth and collaborations

Ready to feel this clear about your own brand?

Start with the SIGNAL Starter Kit.

Working with Kelly on the full rebranding of Hikari Life was a transformative and enjoyable experience. She handled everything, from the brand identity and logo design to the professional photography, with professionalism and a warm, personable touch.

What I appreciated most was our collaborative process. The end product is a logo I truly love, which incorporates light and adventure. Additionally, the photography package has been invaluable. I’ve already put the images to work across my website, social media, and PR content. They perfectly showcase 'professionalism in action' and have elevated my brand's presence significantly. If you want a designer who truly listens and collaborates, I cannot recommend Kelly highly enough.

Nicky Dye

Founder - Hikari Life

Most founders put off their visual identity until they're already frustrated, watching competitors get noticed while they're stuck tweaking Canva templates and questioning every colour choice. Studio Static exists to stop that cycle. Kelly works with founders, creatives, and business owners to build brand strategy and visual assets that actually hold up. Logos, photography, design systems, and the foundations that make everything else easier. The kind of brand others start copying. You don't have to look like everyone else in your industry. In fact, you really shouldn't.

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